If you’ve been following any source of videogame news you’ve probably already heard the new name for Nintendo’s next gaming system:
That’s Wii, sounds like “we”. It is a pretty big step away from it’s original code name of “Revolution”. Most response to the name has been negative, calling it childish, nonsense, and of course too open to “playing with your wii-wii” jokes. But amongst all the bitching and moaning there is a bit of insight.
Tycho from Penny Arcade points out that:
Nintendo clearly felt the name was so cryptic it required a Rosetta Stone alongside to contextualize it, which doesn’t really speak to its deep strength or intuitive character.
This pretty much sums up my initial response to it. Wii? Wii?! What kind of lame gimpy name is that? But after sleeping on it I’ve started to shift my view towards Mike’s analysis at Game Girl Advance.
The name is memorable. The fact that people hate it is great for Nintendo. It’s also a bit of a curve ball, a slight of hand if you will. Nintendo has grabbed the attention of gamers with a quick renaming of the console. No big game announcements. No weird hardware problems. They just said, “Hey, look at us, we’ve got a crazy name for our console,” and gamers everywhere paid attention immediately. If the responses show anything, very few commenters are saying “Eh, I don’t care.” People care, and they’re passionate.
Look at all that free news coverage Wii generated for them. So much so that the average non-gamer is going to take notice and get it stuck in their heads. After all isn’t that the whole idea behind the Revolution? Get those non-gamers gaming, and the first thing you have to do is get them to remember your name.
Pretty smart Nintendo, Wii applaud you.