Regarding my last entry, Maria had the following comment:
I’m sad to tell you that you have fallen pray to The Gap’s latest marketing scheme. They just made their sizes bigger. I’m an 8 everywhere except at The Gap, where I’m a 6.
In the past 6 months I’ve lost quite a bit of weight. Up until yesterday I haven’t purchased a new pair of pants or shorts because quite frankly I was afraid that nothing had changed. That I’d still be stuck rummaging in the back of a clothing rack to find that one last pair of 40/30 pants to try on.
The truth is I had nothing to be scared about. I know I have a smaller waist then I did last year around this time. I really do not need The Gap’s waist measurement chart to tell me that, but it’s nice to receive a little form of external confirmation. Internally, I can just look to the closet and see that every single one of my pants are loose on me now. From a pair of old Levi’s to some dress pants I bought at The Bay, all are size 40 and none of them sit snuggly on my waist, cutting into my gut like they used to.
Does this mean I’m a size 38 across the board? No, of course not as it will depends on the fit of the pants just as much as the waist size. Shorts designed to fit on the ‘classic’ or ’slim’ body shape will just be too tight for me. In those cases I’ll probably still have to look for a 40, or I can just find a ‘relaxed’ 38 and be happy with something that sits right and fits.
The Gap and many other clothing chains subscribe to this kind of formula. They’re not trying to trick you in any way, they’re just trying to get as many people into their clothing as possible. If that means making different fits to suit different body types so be it. Just as long as they get people wearing their clothes and looking good in them. Sounds like a sound marketing plan to me.
So I’m not fooling myself. I am not a simple chubby boy fallen prey to the diabolical plans of a sinister board of apparel pushers. No matter what anyone else says or believes, I know that I’ve lost enough weight to fit into clothing smaller then what I previously owned.
The size 38 Relaxed shorts I’m wearing right now don’t lie.